Johnny Chen SEO Explains the Power of Internet PR Marketing

When it comes to SEO, what really matters is the result. It doesn’t matter how much you’ve invested in your marketing or SEO agency if the results fall flat. In that case, you have just wasted a lot of dollars to no avail – no traffic, no short-term customers, and no long-lasting effect on anyone who has seen your site. With Johnny Chen SEO, you experience the opposite.

Johnny Chen SEO is an internet marketing company based in Houston, Texas. It was founded by Johnny Chen in 2013 and he acts as both the President and the COO. Chen has long been an internet entrepreneur and he is famous for his knowledge and expertise in the field of internet advertising. He is applauded for his Google and Pay-Per-Click advertising skills for more than half a decade.

Johnny Chen’s expertise has paved the way for him to create his own company. Named after his name, Johnny Chen SEO has its own ingredient for success. It balances great clients, organic traffic strategies, and transparency. All these three factors make up the company’s success up to this day.

First, Johnny Chen SEO focuses on businesses that are already up and running. The company looks for clients who are already stable and are looking for a way to increase their customer pool. However, this is not enough. Johnny Chen SEO looks for clients who not just have a significant customer pool, but also those who have stable customers. In other words, the client should be making enough money.

Why the consideration of the client’s sales? While one of the ways to increase sales is through SEO, Johnny Chen’s company believes that in order for internet marketing to work, the company should have a sound understanding of how marketing plays in their overall business revenue. Without this, getting into SEO, pay-per-click ads, and the like will be a difficult thing to do.

Johnny Chen SEO only picks clients that have honest reputations. At the end of the day, even if there’s a ton of traffic on your site, it all comes down with your credibility and ability to deliver. All of this will be for naught if the client has no capacity to expand their reach.

Secondly, Johnny Chen SEO believes in organic traffic strategies. While pay-per-click ads are a great way to get traffic, they are not for the long term. The same goes for ads you place on social media.

Ads placed on the search engine results page (SERP) and social media almost always feel like reminders for people who are not exactly looking for something. Instead, when they pass by those ads, it makes them feel like “Oh, I might need this in the future” or “This is interesting, let’s have a look”. While this is exactly the reaction businesses look for when they post ads, these ads are not for the long run simply because the ads were not targeted for people who are looking for a specific product or service.

On the other hand, Johnny Chen SEO believes in organic traffic strategies because they produce long-term results. In fact, it is the best way to build traffic on anyone’s website. Yes, they take a long while for a company to achieve but they give the best sustaining results.

Organic traffic refers to traffic that comes from a website’s search engine efforts. These efforts include the company’s SERP rankings, relevance, and repeated appearance in several search keywords.

For Johnny Chen SEO, building organic traffic is more important than any other paid ads. This is why they are also looking for clients who both have the time and resources to go through the whole organic traffic building. Organic traffic takes time and results don’t arrive overnight. It is important for to clients know this so that they can manage their expectations. However, when done right, organic traffic has a number of benefits and the most important benefit any company will get is targeted traffic.

Targeted traffic means that the people who will end up on your website are not those who just thought about exploring your products or services. Instead, they are those who are already looking for your product or service. They are the ones who need what the business offers. This is why the use of keywords is highly important. Without the connection with keywords, a client’s page might not be present on the SERP. If ever, they could be found on the 3rd, 4th, 5th pages, and that is not the place any company wants.

Johnny Chen SEO takes pride in their skill in building organic traffic for its clients. With Johnny Chen in their lead, the company offers results to all their clients especially if the latter’s focus is on building organic traffic. For Johnny Chen, keywords are just one part of creating organic traffic. There are also websites and content.

When it comes to a website, Google takes into account how easy it is to use the company’s website. It looks into the user interface and user experience as part of its criteria in ranking the website. To add to that, there should also be links to relevant websites. However, customers do not need to have links to their competitors, rather, they should have links on sites that are relevant and can complement the content on their website.

Clients should keep in mind that website-building is more than just flooding the site with several links. These links should be strategically placed and used to make it more natural-sounding for the visitor of the site. Moreover, those links should also contain credible and relevant information and not just a link filler.

On the other hand, content should also make up a website. If the website is the structure, the content is the furniture. This means that a company’s website should contain relevant content that uses relevant keywords as well. Using those keywords in the content will help Google identify that the site contains the needed information looked for by people on the search engine. Therefore, the more relevant content there is, the more credible the site becomes. This ultimately bumps up the rankings on the SERP.

To complete Johnny Chen SEO’s success formula, there is transparency. Johnny Chen believes that one way to build a successful partnership, product, or service is through having transparency with the clients. The company itself makes its strategy known to its clients and makes sure the thought process is understood. This will help the client understand the needs of their website and the impact of the strategies done by Johnny Chen’s team.

Without transparency, there will be a lot of misunderstanding and wrong expectations for both parties. Johnny Chen SEO believes that it is important to get the client involved in the early stages of the strategy so the right expectations are set and the checkpoints are agreed upon. This kind of transparency is not always present in other companies which is why some clients fall out of their original contracts.

With Johnny Chen SEO, this will not be a problem as transparency is at the forefront of their operations. However, the company also expects the same form of transparency from their clients. The company believes that for every project, it is not just Johnny Chen SEO working – it also needs the support and information the client can provide. Without those, SEO strategies can fall loose.

To summarize, Johnny Chen SEO’s formula for success is not rocket science. In fact, those are just basic principles highlighted in the company’s mission. With the right clients, a focus on organic traffic, and increased transparency, Johnny Chen SEO can deliver results all their clients are looking for. While other SEO companies fall short of these goals, Johnny Chen SEO makes sure that long-term success is being chased while simultaneously ticking off short-term goals.

A big part of the company’s success is, of course, the actual execution of Johnny Chen’s team and the client’s goals. It is essential for both the company and client to have the same goal – which is to increase organic traffic to increase business profit. If this is not the same goal, then clients may have to rethink the reason why they are getting into SEO. Since the main purpose of SEO is to build a wider market reach and to increase repeat customers, the client should understand that this does not happen overnight. Nonetheless, this is further discussed by Johnny Chen’s team during the initial consultations.

At the end of the day, businesses strive because they have enough money to keep the business running. If the company’s financials have not gotten this right yet, then this might not be for you. Johnny Chen SEO understands that a sound financial statement should be a requirement to be able to succeed in building organic traffic online. Without the right and enough resources, clients may have to pull out of their online marketing strategies because of limitations in their budget. Again, Johnny Chen SEO only gets clients who are already active and healthy in their business journey.

Johnny Chen SEO provides Public Relations Services for Houston Businesses

Johnny Chen SEO

Internet Public Relations Services – The Most Effective Way to Make Your Business Go Viral Online

Did you ever think that maybe, some brand or another should be taking care of their name more on the Internet? Or, perhaps, some celebrity should make sure that his or her name should be kept clean, rather than become the subject of memes?

That’s what public relations managers think about: how to take care of a company’s brand or name, to keep the general content of the brand or name positive in nature on the Internet.

How does public relations work?

Reputation management, in essence, is setting up a process wherein negative content for a brand or name is countered with positive content, addressed and answered to, or, in some rare cases, handed a legal action.

Public relations service seeks to maintain a positive, or at least popular, profile, be it a brand or a name. Translated to the Internet, this has extended to the use of Search engine Operation (SEO) skills, as well as community management strategies. 

Public relations is one of the most commonly set-aside aspects of a business. A lot of business owners made the mistake of not considering this as one of their top priorities, which is why they ended up losing a lot of customers. 

The reputation of your business should always be safeguarded, as having a poor reputation will result in you not being able to obtain new clients as well as lose the few that you were already able to acquire. 

Functions and Benefits of Public Relations Services

  • We create content in the form of guest posts and editorials that will enhance your relations to traditional and online media groups. We can help your content get published in online magazines and online platforms in the industry where you belong. Truly, publicity plays a vital role in media relations. 
  • To build a strong and solid bond with your employees, you may employ our public relations service to create newsletters, meetings, events, and programmes. Create meaningful and relevant content that directly appeals to your internal audiences. With our help, it becomes easy to display your commitment to those who are working alongside you in building your brand’s company. 
  • It is important that a business enterprise creates strong relationships locally by collaborating with domestic groups, engaging in charitable endeavors, and investing funds on causes that prove beneficial to the community. By establishing your presence, you slowly build a good reputation with existing and prospective clients. With your efforts, you may even get speaking engagements that will further attract more business to your doorstep. 

We will help you understand the significance of building strong community and business relations, so you can enhance your visibility and brand positioning, too. 

  • Improve your ties with companies under the same niche or industry with our expert public relations service. Participating in industry organizations and taking part in industry-related events will work in favor of your business. By increasing your visibility during industry-related initiatives, associations will extend an invitation to you as a keynote speaker for conferences, radio or television shows, and even podcast interviews. These PR activities will help in augmenting your credibility among colleagues and your target market, too. 

 

Managing Your Business’ Brand and Credibility through Social Media Marketing

INTERNET MARKETING

There are plenty of social media sites that business owners, specifically those who own offline or brick and mortar businesses should create an account with. Having accounts, profiles, or pages with these sites will help jumpstart the reputation of their organization. 

Here are a few examples of the social media networking sites that you should consider joining for you to begin building a more powerful reputation management strategy. 

  •     Facebook – Facebook has more than a billion users from all over the world. Aside from personal uses, it can also be utilized for business pages, groups, and communities. 
  •     Instagram- There is no better way to build a brand than integrate your content interactively with your audience. Your company’s content on Instagram will drive more engaged traffic than other online platforms.
  •     LinkedIn – LinkedIn is the largest online professional network today, with it having 250 million members. It connects professionals to other professionals. 
  •     Twitter – You can create a Twitter account for your business so that you can regularly update your existing followers and let them know about what’s currently happening. 
  •     YouTube – A lot of consumers today love to watch videos in high-quality resolution, and YouTube will allow you to do this. After you have created a YouTube account, you can post videos relevant to the products or the services that your business is offering. 

Effective Search Engine Marketing Strategies to Boost Profits and Credibility

While building an arsenal of social media assets is a must for your business to acquire new customers and retain existing ones, this is not enough. You also need to make sure that you provide your prospects with more than what they need. This is by feeding them with information that they will find interesting, fresh, and relevant. 

Always remember that the more informative and creative the information is, the greater the number of people who will want to get to know you and your organization. This will then lead to higher web traffic, which will ultimately result in more paying customers. 

Here are some steps that any person can do – and definitely, an expert can do much better in terms of public relations for your business:

  1. Search

Do a search of your name using Google Chrome, Safari, or Firefox. Create search and news alert settings and filters, so you know when something is happening to your name on the Internet. If there are specific words or terms you do not wish to be connected to your name, then create settings and filters for those, too. 

  1. Domain Name

If you are concerned about your name on the Internet, then you should purchase the domain name for it. If you have the money, you should purchase not only the .com, but also .net, .org, and even .info. Even if you don’t use the domains, at least no one else will.

  1. Content Centralization

If you’ve already purchased your name domains, it would do well for you to centralize your content, even if it means simply redirecting all your domain names to your own WordPress site. This is where professional help comes in. Even if that site is simply some sort of online calling card or resume, you should make sure that it is compliant, SEO-wise, for it to come out at the top of the search lists. If you wish to make your blog active, it wouldn’t hurt to make sure that you know at least a bit about SEO and SMO (Social Media Optimization) skills. 

  1. Optimization

This is where professional help really comes in, as you wouldn’t want to spend too much time on maintaining your online visibility and credibility. True, the professionals may just have to come up with a checklist or system where you can check everything at a glance, but you’ll still need their help to do it, rather than waste two hours or more just making sure there is no blemish to your reputation.

  1. Selective Information

The major concern that should be in every person’s mind is self-control. Once you post an embarrassing drunk picture on the net, there is no guarantee that it will ever disappear. What you need to do is to make sure that you minimize damage from your own impulsiveness in the first place. And if possible, you should remind your friends – anyone who can write about you or take a photo or video of you – to be careful about posting content online, for everyone’s sake.

Branding Actions

Once you transcend the personal and go into taking care of brand names, the game changes: 

  1. Transparency

The brand should have a certain amount of information about themselves, their product, and the company itself. How much should be released publicly should be a corporate decision, to be implemented by the ones who handle public relations.

  1. Reactivity 

All public relation managers consider this to be the bread and butter and at the same time the most sensitive way to deal with negative content. How the public relations group chooses their method of reactions (anywhere from coming out with a press release, to burying negative content through positive related content, and even up to legal action) will define even the character of the brand name online. 

  1. Know More

Sometimes, it’s important to research the opposition, so to speak, be it a Facebook troll or dirty tricks from an opposing company. That way, how a manager leverages his or her strategies and reactions will be more on-point.

Do take note that some of the actions taken by some public relations managers themselves can be ethically questionable in nature, such as using denial of service attacks on opponents of a particular brand. However, existing standards are to be strictly adhered to regarding online public relations and reputation management. One good rule of thumb is to see if the real-life analog of an online action would be considered fair and square.

Texas SEO Company opens a Houston New Public Relations Division.

Johnny Chen

Johnny Chen SEO, a leading search engine marketing and internet marketing company, has announced its new division Public Relations opening in Houston. The Houston SEO company was built to go above and beyond and deliver effective results to their clients. With their specialized team of public relations experts, SEO strategists, visual detail designers, social media marketers, conversion optimization specialists, and coders, the company is set to help Houston local businesses beat their competitors on search engines and drive more sales.

Digital PR is an effective strategy for increasing brand awareness. It is usually done via various online methods. While it shares some similarities with traditional PR, it has a broader audience reach that otherwise won’t be possible with only offline methods. For it to be more effective, other internet-based strategies like content marketing, SEO, and social media are combined with it. It has been proven beyond doubt that digital PR is a powerful strategy that can improve a brand’s online presence and visibility.

Johnny Chen SEO

In today’s world, a strong online presence is vital for any business that wants to be successful. Any business, no matter the size or whether it has been around for a long time or just starting, can immensely benefit from the services of a reputable public relations and SEO company. They are capable of making a great impact on a brand’s visibility and helping them generate massive traffic to their client’s business website. With more traffic comes more leads that can result in huge sales and more profit and exponential business growth. Johnny Chen SEO and his team of experts have proven successful track records. They are ready to deploy their combined experience and tools to help businesses in Houston grow and improve their bottom-line.

Presently, Google is the largest search engine. Ranking business’ website on the top spot of Google search engine results page (SERP) means huge traffic. Building brand awareness for your company is also key to achieving great success. A public relations and SEO company will help build brand awareness, increase online visibility, drive traffic and sales to your business.

Johnny Chen SEO, the Houston SEO Company, has been very well received by clients. A customer by the name Angi Lewis, Owner at Angi Lewis Photography states, “I’ve been incredibly impressed with Johnny. After making the decision to utilize his services, I’m already seeing great results. He is incredibly knowledgeable and very friendly. He has a great way of explaining complex matters in very simple, easy to understand terms. He is exceptionally responsive and personable. I highly recommend him for any SEO needs.”

Online Public Relations and SEO have proven to be one of the best investments any business can make in this digital era. Both can increase online visibility and attract more customers. A lot of businesses are already taking advantage of the benefits of SEO. Businesses looking for Houston SEO company to help them grow are encouraged to take advantage of Johnny Chen SEO’s online marketing strategies.

Johnny Chen SEO Search Engine Marketing is a leading internet marketing company built to over-deliver for every client it accepts. They have developed a specialized team of SEO strategists, visual detail designers, social media marketers, conversion optimization specialists, and coders. By always pushing the envelope towards developing new methods, they have found success where others have failed. Johnny Chen SEO, who is run by President and COO, Johnny Chen, is about being transparent with customers and achieving results. They excel at delivering substantial value for their clients and promise professional services backed by results.

Johnny Chen is an internet entrepreneur by trade and has been grinding the digital media marketing industry since 2013. He has been working deep in deciphering Google advertising starting with Pay Per Click advertising. Throughout the years of transition and market changes, he has moved towards organic Search Engine Optimization as he sees that organic traffic has consistently produced results up to his expectations.