Year 2020 How To Pick The Right SEO Company

How  To Choose and Qualify an SEO Company That Will Deliver You Results in Year 2020

Picture this – an SEO company coming to you telling you the reasons why your website is not gaining any traction online. They will criticize your layout, your content, and even how unfriendly it is to mobile users. You’ll feel bad at first but then they will rebound to tell you that they are what you need to turn this upside down. After a few months of hiring them, you notice that nothing changed. What changed? More expenses on your financials.

That, my friend, is what you call a scam. You have just been scammed by one of those SEO companies claiming to be saviors to your online doom. Even it’s hard to admit, you were tricked to believe that they will actually do the work that you expect them to.

But enough of the blame game or the pity party. Let’s go to what really matters in this situation – how do you choose a new SEO company? What do you look for?

Picking The Right SEO Company

First things first, you should be clear that you want to increase your Google rankings. Google rankings = more clicks, customers, clients. If you are nonexistent on the first page of the Search Results Page (or SERP), then don’t expect to increase your client base. Surely, even you would not go so far as the second page of the SERP if you’ve seen some credible and relevant websites on the first three slots.

Once you’ve settled that part, it’s time to pick the SEO company by knowing what you should look for. I can’t stress this enough. By knowing what you should look for, no one can trick you into hiring them. You’ll come up as nosy or keen, but hey, it’s money we’re talking about here. When it comes to picking the right SEO company, you don’t want to make the mistake of hiring someone who does not produce results. It’s easy to sales talk in this world, so be smart about who you get.

One of the things you should look for is their portfolio. Just like any artist or photographer, an SEO company’s portfolio will tell you how good they are and how fast they can deliver results. If you don’t like what you see in their portfolio, then they’re not worth investing in.

Breaking Down an SEO Company’s Portfolio

Companies can go all out on their portfolios. They can have a really nice layout that will instantly be so catchy for your Marketing team. They can also show a long list of their clients just to show they’re credible and popular.

On the other hand, you should know how to navigate through all the fluff they’ll put in their portfolio. Here are the top 3 things you should see in an SEO company’s portfolio.

1. Keywords

It won’t be SEO if there are no keywords. Keywords are the most important ways to get your SEO up and running into the world of Google rankings. Take a look at the keywords they have chosen and determine if they are relevant to their client’s main business.

2. Rank

Just beside (usually) the keywords are the Google search rankings pertaining to the keywords. For example, the keyword “electrician in Houston” should be a relevant search phrase for the client. To know if it’s value-adding, the rank column should show where it is in the SERP. Is it on the first space of the first page? Is it on the second page? Is there no rank at all?

3. Start Date

And then you have the start date. The start date will tell you how many months ago the SEO company started using the keyword. If they have been doing this for a long time, yet their rankings aren’t on the first page, then it says something on the effectiveness of the company. Of course, you have to understand that landing the top spot on Google Search does not happen overnight. However, that doesn’t mean that you should use that reason to justify not being on the first page of the Google search.

4. Proof

Finally, their portfolio should provide proof. By proof I mean actual screenshots of the rankings. As a customer, you wouldn’t know how to validate the data they are showing about the results they got as an SEO company, so screenshots should be enough. They should be able to show that the keyword “electrician in Houston” is actually the 3rd in rankings.

For anyone who is new to SEO, here’s my advice – don’t be afraid about it. Sure, picking the right SEO company is daunting but that’s why I’m here. I’m here to help you if there are any questions about SEO and if you want your company to start utilizing it.

About Johnny Chen SEO

By now, you might be wondering who I am and why I talk a lot about SEO. Aside from the fact that I am the CEO of my own SEO company, I am confident that I am someone credible to give you the SEO results you want to receive.

A quick search in Google with the keywords “seo company in houston” will already show you that I know what I am talking about. You will see Johnny Chen SEO on the first page. You can also use the keyword “seo company” and there, you’ll see my company’s site again. Of course, this wouldn’t be possible if you aren’t using the Incognito mode or if your cache has not been cleared (so make sure that you go incognito!).

Once you click on our site, you’ll see that we’re not just saying empty words here. You will see our client base and how many keywords we’ve bumped from nowhere to the top. We’re very transparent here because we want our customers to know what we can do for them.

Again, if you have any questions about SEO, hit me up! Send me a message, e-mail me, or contact me through our site. You know where to find me, it’s just a Google search away.

Gaining Potential Client Trust using Semrush in 3 minutes.

As an SEO professional, when a potential client ask me, “why should we use SEO, what’s it gonna do for me, and how much do you charge?”  Often times, many SEO Professionals simply spell out their credentials that have absolutely no relevance with the potential client.  Lets be honest here, your potential client doesn’t want to hear you brag.  He wants to see if he even wants to give you another chance to speak with him more.

This is what I always say, “Well I can give you answers to those questions accurately if you would allow me a few minutes of your time.  Do you have 3 minutes?”

Almost all of the time the answer is yes (micro-commitment and soft close).

Most SEO Agencies would then schedule a meeting or have a sit down but what if that potential client is just curious and skeptical because he’s not that internet savvy.  What I do instead is I quickly go to Semrush and I find something valuable for that potential client.  Why? I want to give first.  Giving is the ultimate winning because it always comes back to you.

By the way, you can do this all on your cellphone using Semrush.  Yes.  I mean it.

I would jump straight into Semrush and see what the potential client’s website is currently ranking at by simply plugging their website URL into the domain overview.

Texas Direct Auto Johnny Chen SEO
Great! Using Texas Direct Auto as an example here shows that Texas Direct Auto is ranked #1 on its brand name keywords.  Not surprised at all.  But what I am about to show you next is simple yet effective in showing what they are really missing out on very quickly.  We will sort the keyword terms by volume.  Then we will exclude the terms that are in their brand name such as “direct” and include a new terms such as “houston.”  Voila, now we have keywords that Texas Direct Auto currently has some rankings, high volume, and not their brand name.


Johnny chen seo texas direct auto

Here is my 4 second pitch.  It is extremely powerful and it is directly related to the potential client’s business with data that he has never seen before that we have in our hands and we can also back up (Using the new updated Google Keyword Planner).

Counting 1, 2, 3, 4. Done.

“Mr. Texas Direct Auto, currently there are 3,600 people searching for “cars for sale in houston” every month, and your website is all the way back on page 10, no one on Google looks past the first page or two, do you think that if I get you onto page 1 just for that “term” you would make a whole lot more money?”

The answer is… drumroll… “YES.”   It is always yes.

Now, This only gets the conversation started but you got your potential client’s attention and he trusts you enough to let you have another 10 minutes or so.  Hope this short read has been helpful.

Another episode of SEO 3 Minute Tips will follow with Creating a Google Adwords Campaign to get accurate keyword planner search volume data.

Google Keyword Planner Search Volume